Rani Bageria seeks to grasp the origin of our needs, our desires and our feelings in order to abstract the big picture and create a synthesis of realities. The brand stands for authenticity and the importance of being present by taking an active part in the modern world with the approach to observe, absorb, analyze and reinterpret.
Rani Bageria portrays a woman of contrasts, a woman that is drawn from the real world. She is sophisticated and independent, yet she is not afraid of showing her natural vulnerability. The pictured woman is hungry for knowledge and seeks to deeply experience life. She is nonchalant and leaves a lasting impression of some kind of mystery. She is a modern femme fatale that likes to dress according to her dynamic lifestyle.
Rani Bageria graduated from the fashion department at the Royal Academy of Fine Arts Antwerp in 2007 and subsequently worked as head of the knitting department of Chloé in Paris. In 2009, she moved to Vienna to study at the Academy of Fine Arts and created works in the artistic field. 2012 saw the creation of her namesake fashion label. The debut collection was picked up by eponymous concept store Opening Ceremony for stores in New York, Los Angeles and London.
Over time the focus has shifted from multifarious ready-to-wear to footwear which is fabricated in the Marche region of Italy - the heart of women's footwear manufacturing - from high quality Italian leathers,
As a designer Rani has received several awards amongst which the Wien Products Award 2017, the Austrian Fashion Award 2014 and the Ann Chapelle Createur Award in 2007. Furthermore she is recognized for an authentic cross-disciplinary approach to expression through fashion, art and music.